Intelligent health benefit design system

ABSTRACT

Apparatuses, computer media, and methods for supporting health needs of a consumer by processing input data. An integrated health management platform supports the management of healthcare by obtaining multi-dimensional input data for a consumer, determining a health-trajectory predictor from the multi-dimensional input data, identifying a target of opportunity for the consumer in accordance with the health-trajectory predictor, and offering the target of opportunity for the consumer. A health benefit plan is offered from a set of health benefit plan configurations. Responses from members of a consumer group are received that are responsive to a questionnaire and preferred health benefit plans chosen by members of the group are predicted. From the responses, an overall enrollment distribution is estimated. A plurality of health benefit plans is offered to the group when a minimum economic objective is obtained from the set of health benefit plan configurations.

This application is a continuation of common-owned, co-pending U.S. application Ser. No. 11/612,763 (“Integrated Health Management Platform”) filed on Dec. 19, 2006 naming David H. Kil, the entire disclosure of which is hereby incorporated by reference.

FIELD OF THE INVENTION

This invention relates generally to healthcare management. More particularly, the invention provides apparatuses, computer media, and methods for supporting health needs of a consumer by processing input data.

BACKGROUND OF THE INVENTION

The U.S. healthcare industry is a $2T economy with the rate of growth far exceeding that of general inflation. With the aging global population, the current healthcare crisis is expected to worsen, threatening the health of global economy. The existing healthcare ecosystem is zero-sum. The recent pay-for-performance (P4P) experiment by the National Health Services in the United Kingdom resulted in mixed outcomes with incentive-based payments far exceeding the budget with uncertain improvements in patient health. On the other hand, a recent study on the sophistication of healthcare consumers reveals that there is little correlation between consumers' perception of care and the actual quality of healthcare delivered as measured by RAND's 236 quality indicators. Furthermore, given the high chum rate and the propensity of employers to seek the lowest-cost health plan, payers are motivated to focus primarily on reducing short-term cost and carving out the cream-of-the-crop population, resulting in perverse benefit design.

In healthcare, predictive models are used to improve underwriting accuracies and to identify at-risk members for clinical programs, such as various condition-centric disease management programs. Unfortunately, predictive models typically use year-1 payer claims data to predict year-2 cost. Some predictive modeling vendors predict future inpatient or emergency-room episodes since they represent high-cost events. The emphasis on cost makes sense given that the impetus for predictive models came from private and government payers struggling with rising healthcare costs.

Evidence-based medicine (EBM) is an attempt to apply scientific evidence to making care decisions for patients. A lot of EBM guidelines are derived from medical journals, where teams of researchers rely on randomized controlled trials and observational studies to draw inferences on the efficacy of various treatments on carefully selected patient populations. Pharmacovigilance or study of adverse drug reactions is an example of EBM.

Current EBM vendors, such as Active Health Management, a wholly owned subsidiary of Aetna, and Resolution Health, rely on a team of physicians reading and codifying relevant medical journals. The resulting EBM database is applied to population claims data consisting of medical, Rx, and lab claims data in order to identify patients not receiving proper EBM guidelines, i.e., with “gaps” in treatment. Physicians of the identified patients are contacted through faxes or telephone calls with instructions or recommendations on how to close the gaps in treatment. A number of shortcomings exist with the current EBM implementation. Many EBM studies suffer from small sample size, thus making generalization difficult and sometimes inaccurate. A corollary of the first shortcoming is that most EBM studies are at a selected population level and do not provide drilldown information at a sub-population level. That is, if not everyone benefits from an EBM guideline, it may be dangerous to apply the guideline to the entire study population, which begs for a careful tradeoff between specificity and sensitivity. Guidelines typically do a poor job of translating study outcomes into metrics that end stakeholders care about. For example, payers pay a particular attention to cost, which is not the same as improving surrogate endpoints that are therapeutic in nature with various time frames for healing or outcomes improvement. Publication bias and conflicting results encourage ad hoc decision making on the part of payers in the area of utilization management, such as coverage denials and medical necessity reviews. Furthermore, relying on published guidelines discourages the use of autonomous or loosely guided search for anomalies or precursors to adverse outcomes using a large of amount of integrated data assets and intelligent search algorithms based on machine learning.

Clearly, there is a desperate need for an integrated solution for providing healthcare management.

BRIEF SUMMARY OF THE INVENTION

The present invention provides apparatuses, computer media, and methods for supporting health needs of a consumer by processing input data.

With one aspect of the invention, an integrated health management platform supports the management of healthcare by obtaining multi-dimensional input data for a consumer, determining a health-trajectory predictor from the multi-dimensional input data, identifying a target of opportunity for the consumer in accordance with the health-trajectory predictor, and offering the target of opportunity for the consumer. Multi-dimensional input data may include claim data, consumer behavior marketing data, self-reported data, and biometric data.

With another aspect of the invention a consumer is assigned to a cluster or clusters based on the multi-dimensional input data. A characteristic of the consumer may be inferred from a subset of the multi-dimensional input data.

With another aspect of the invention, a cluster is associated with a disease progression, where the cluster is associated with at least one attribute of a consumer. A target of opportunity is determined from the cluster and the disease progression. An impact of the target of opportunity may be assessed by delivering treatment to a consumer at an appropriate time.

With another aspect of the invention, a target of opportunity is extracted from medical information using a set of rules for the multi-dimensional input data.

With another aspect of the invention, a previous event that occurred before a subsequent transition event is identified. A correlation between the previous event and the subsequent transition event is measured from historical data to assign multidimensional strength or utility indicators to a discovered rule.

With another aspect of the invention, an enrollment healthcare selection for the consumer is recommended based on multi-dimensional input data.

With another aspect of the invention, a health benefit plan is offered. A set of health benefit plan configurations are determined. Responses from members of a consumer group are received that are responsive to a questionnaire and preferred health benefit plans chosen by members of the group are predicted. From the responses, an overall enrollment distribution is estimated. A plurality of health benefit plans is offered to the group when a minimum economic objective is obtained from the set of health benefit plan configurations.

BRIEF DESCRIPTION OF THE DRAWINGS

The present invention is illustrated by way of example and not limited in the accompanying figures in which like reference numerals indicate similar elements and in which:

FIG. 1 shows an architecture of an integrated health management (IHM) platform in accordance with an embodiment of the invention.

FIG. 1A shows a Service Oriented Architecture (SOA) framework in accordance with an embodiment of the invention.

FIG. 2 shows a method of determining multimode health-trajectory predictors in accordance with an embodiment of the invention.

FIG. 3 shows a flow diagram for an evidence-based medicine supercharger in accordance with an embodiment of the invention.

FIG. 4 shows a flowchart for an autonomous healthcare data exploration system in accordance with an embodiment of the invention.

FIG. 5 shows an illustrative conceptual example of the optimal health benefit design in accordance with an embodiment of the invention.

FIG. 6 shows an example of Markov modeling of assessing a target of opportunity in accordance with an embodiment of the invention.

FIG. 7 shows computer system 100 that supports an embodiment of the invention.

DETAILED DESCRIPTION OF THE INVENTION Integrated Health Management Platform a Service Oriented Architecture (SOA) Framework

FIG. 1 shows an architecture of integrated health management (IHM) platform 100 in accordance with an embodiment of the invention. IHM platform 100 creates for payers a virtuous circle of integrated informatics leading to improved and real-time decision making leading to healthier members leading to improved profitability and cost savings leading to improved market share. For consumers who must share an increasing burden of medical costs, the execution of IHM platform may lead to improved health and subsequent cost savings. In the following discussion, a consumer may be an employee of a company or an individual choosing a healthcare plan from a plurality of plans and consuming products/services from various healthcare stakeholders. An objective of the consumer is to maximize benefits associated with good health by choosing a healthcare plan that is “best” for the individual or his/her family and improving health through timely preventive and proactive health actions.

The IHM platform consists of the following four components:

-   -   1. Multimode health-trajectory predictors module 101: Instead of         focusing on predicting future cost alone using claims data as         most predictive models do now, multimode health-trajectory         predictors leverage claims data 153, self-reported data 151, and         consumer behavior marketing data 155, coupled with inference         engines 115, to provide a comprehensive set of future attributes         useful to assess the level of impact through various         consumer-engagement channels. Claims data 153 may include         medical claims, pharmacy claims, prior authorization, and lab         results (e.g., blood tests) for a consumer. Consumer-engagement         channels may encompass secure e-mails, Interactive Voice         Recording (IVR) calls, cellphone text messages, and nurse calls.         Data Merge & Cleaning 109 performs extract-transform-load (ETL)         of disparate data assets to form a consumer-centric view while         cleaning data prior to weak-signal transformation through         digital signal processing (DSP) and feature extraction 111.         Disease clustering and progression module 113 subsequently forms         disease clusters and estimates disease progression         probabilities. Clustering optimization & inference 115 performs         clustering using attributes that are meaningful from the         perspective of predicting future health trajectories and         impactability with the inference engine filling in unobserved         variables using the instantiated variables. A modular predictive         model is developed for each consumer cluster so that a         collection of locally optimized predictive models can provide a         globally optimal performance 117. Finally, a set of health         scores encompassing health scores, behavior/lifestyle scores,         engagement scores, impact scores, data-conflict scores, cost         scores, and clinical scores is output 119.     -   2. Targets-of-opportunity finder 103: Leveraging         consumer-understanding technologies, an evidence-based-medicine         (EBM) supercharger (shown as EBM supercharger 300 in FIG. 3),         and an autonomous insight crawler, one can identify targets of         opportunities in various consumer touch points. The four major         opportunities lie in clinical gaps 121, treatment adherence 123,         lifestyle/behavior 125, and psychosocial parameters 126. Impact         assessment is made based on the aggregate future impact of all         the identified targets of opportunities 127.     -   3. Resource-allocation manager 105: Resource-allocation manager         (RAM) 105 funnels the right members to the right consumer touch         points at the right time by maximizing multi-objective         functions. Also included in RAM 105 are consumer-understanding         technologies and iterative benefit design borrowing salient         concepts from adaptive conjoint analysis, predictive modeling,         and Pareto multi-objective optimization. Furthermore, mixing-in         currently available technologies into consumer touch points in         conjunction with dynamic progressive content tailoring allows         one to go beyond the typical nurse-based care model, which is         inherently not scalable especially with the projected worsening         nurse shortage in the labor market. (Resource-allocation manager         105 is Pareto efficient if no consumer can be made better off         without another consumer being made worse off.) The fundamental         idea here is building a multi-objective constrained optimization         engine 137 as a function of consumer, intervention-channel,         benefit-program profiles (129, 131, 135) and utility functions         133 derived from the impact analysis engine.     -   4. Impact-analysis engine 107: This module tells one what works         for which population segments, by how much, and why in a         drilldown mode. It facilitates the use of utility functions in         the framework of resource-allocation optimization as done in         defense battlefield resource management. The methodology         employed uses predictive modeling, combinatorial and stochastic         feature optimization with respect to outcomes, and         propensity-score shaping. After selecting candidate population         for analysis 141, one performs thorough matching in the         two-dimensional space of propensity and predictive scores 143 to         create control and intervention groups 145 for an         “apple-to-apple comparison.” One then create rules of engagement         for statistically significant outcomes, which are further         validated through focus-group study 149 and survey using the         minimum number of necessary questions 148. Validated rules 150         are stored in the master rules database for production         implementation.         -   The four above components 101-107 complement one another and             are ideally suited to assessing the incremental benefits of             bringing new data assets and business processes into             enterprise operations. In order to facilitate integration             into and compatibility with typical payer enterprise             applications, the IHM implementation (e.g., IMH platform             100) adheres to an enhanced Service Oriented Architecture             (SOA) framework. A key idea here is maximizing synergy among             business process primitives, data models, and algorithm             models so that one can reduce latency between the generation             of actionable knowledge and its production implementation.

FIG. 1A shows Service Oriented Architecture (SOA) framework 160 of IHM platform 100 in accordance with an embodiment of the invention. Framework 160 increases synergy in data models, mathematical models, and business-process models that are important in ensuring the success of IHM Platform 100. Inputs 161 consist of data library 163, algorithm library 165, and business-process libraries 167, which get updated with the latest discoveries. The processing layer uses the building blocks of business processes and algorithms tailored to underlying data models to produce intermediate processing outputs as well as actionable insights that feed to multimedia outputs for dissemination to the key stakeholders.

Data library 163 includes Consumer Touch Points (CTP) 169, Utilization Management (UM) 171, Underwriting Questionnaire (UWQ) 173, D&B: Dun & Bradstreet (D&B) database 175, Electronic Medical Records (EMR) 177, and Health Risk Assessment (HRA) database 179.

Multimode Health-Trajectory Predictors

FIG. 2 shows process 200 for determining multimode health-trajectory predictors in accordance with an embodiment of the invention. Instead of focusing on cost prediction, multimode health-trajectory predictors attempt to understand current and predict transitions in Bayesian relationships among the many semi-orthogonal outcomes attributes so that one can maximize positive impact through delivering the right intervention touch points to the right consumers at the right time before adverse transitions occur.

In healthcare, predictive models are used to improve underwriting accuracies and to identify at-risk members for clinical programs, such as various condition-centric disease management programs. Typically, prior art predictive modes predict year-2 cost using year-1 payer claims data. Some prior art predictive modeling vendors predict future inpatient or emergency-room episodes since they represent high-cost events. The emphasis on cost makes sense given that the impetus for predictive models came from private and government payers struggling with rising healthcare costs.

Focusing on cost alone ignores the complex, multifaceted nature of healthcare consumers. Knowing future cost with R-sq of 10-25% is different from being able to impact the future health trajectory of each consumer. For example, it may be more beneficial to touch John suffering from pre-diabetic conditions with body mass index (BMI) of 32 than to intervene on behalf of Mark who has to go through kidney dialysis three times a week because of end-stage renal disease. From a cost perspective, Mark may be 20-40 times more expensive. But from an impact perspective, John would be a better candidate because his current conditions are more amenable to actions that can be taken now to prevent unpleasant consequences in the near future.

As a result of cost emphasis, prior art predictive models extract a standard set of features from Rx and/or medical claims data and apply linear regression or neural networks to predict year-2 cost. Typical features include disease flags and year-1 summary cost and utilization statistics, such as average inpatient cost per month, average Rx cost per month, # of physician visits per month, etc. Some predictive models divide the population into sub-groups using inputs from clinicians with the goal of designing a model tailored to each sub-group (MedAI). However, it may be quite difficult to design optimal clusters given the complexities of and interplays among the many factors that determine future health trajectories.

In order to address the shortcomings of the current generation of predictive models, an embodiment of the invention incorporates the following concepts:

-   -   1. Use of input data such as claims data 251, self-reported data         255, consumer behavior marketing (CBM) data 253, and biometric         data 257 is augmented with inference engine 209 to predict         multiple semi-orthogonal attributes with the goal of finding the         best way to engage and motivate healthcare consumers to create         positive impact. Input data is typically provided by electronic         health record (EHR) database 203. Not everyone will have all the         data assets. Therefore, key unknown variables need to be         estimated using inference engine 209.     -   2. Flexible-dimension clustering process 211 creates an optimal         set of consumer clusters from an impact perspective instead of         using the same old disease hierarchy to create disease-centric         consumer clusters.     -   3. Adaptive hypermedia content creation 221 leverages a         comprehensive understanding of consumer needs and how to best         provide a positive impact.

As shown in FIG. 2, inputs include:

-   -   Claims data 251: It is comprised of Rx/med/lab data,         utilization-management (UM) data including pre-authorization,         Rx/med benefit data, program touch-point data, Web log data, and         limited member demographic data.     -   Consumer behavior marketing (CBM) data 253: This externally         purchasable data provides inferred behavior, lifestyle, and         attitudinal information on consumers from their demographic data         and credit history.     -   Self-reported data 255: This includes health risk assessment         (HRA), ecological momentary assessment (EMA), and experience         sampling method (EMA) data administered through multiple         communication channels, such as the Internet, cellphone, set top         box, etc.     -   Biometric data 257: This encompasses data from wearable sensors         (Bodymedia's BodyBugg™, Nike+ shoe sensor, polar band) and         attachable sensors (glucometer, blood-pressure cuff, spirometer,         etc.) transmitted through wired or wireless networks.

As shown in FIG. 2, processing includes:

-   -   Mixer 201: Not everyone will have all the data elements.         Therefore, mixer 201 organizes incoming data into a schema         appropriate for frame-based dynamical data processing.         Furthermore, it differentiates between 0 and an empty set φ.     -   Preprocessing 205: This step performs secondary data audit and         consumer-centric data structure generation. Primary data audit         occurs during data creation in enterprise data warehouse (EDW).         -   1) Data audit: Outliers are normalized using multi-pass             peak-shearing. Multiple debit/credit entries and ghost             claims are eliminated. It looks for potential gender/age             mismatch errors (grandmother or father giving birth to a             baby or a premature baby's neonatal claims being assigned to             his or her parents) using a look-up table.         -   2) Consumer-centric data structure generation: For each             consumer, we create an efficient data structure from memory             and processing perspectives. It is a hierarchical structure             encompassing the entire consumer touch-point suite of             channels.     -   Transform 207: This step creates various bandpass-filtered maps         over time. For instance, International Classification of Disease         (ICD) 9/10 codes from medical claims and National Drug Codes         (NDC) from Rx claims are converted into hierarchical         condition-versus-time maps to facilitate the analysis of disease         progression and the creation of disease clusters. Moreover, such         a representation can help one to infer behavioral patterns from         linking discrete events or following medication adherence for         managing chronic conditions. A combination of ICD and Current         Procedure Terminology (CPT) codes is used to derive Milliman &         Robertson (M&R) categories over time, which is useful in         assessing the utilization of various service types (inpatient,         outpatient, emergency room, physician office visit, etc.) over         time. Biometric data is processed through a large number of         transformation algorithms, such as the fast Fourier transform,         wavelet transform, local cosine transform, ensemble interval         histogram, etc., in order to glean locally dynamic behaviors         over time. Due to the infrequent nature of HRA and CBM data         (i.e., people do not change their behavior or lifestyle every         hour), locally dynamic behaviors serve as anchor points that         vary much more slowly so that one can investigate the cumulative         effects of linked local events over time on behavior change. The         entire transformation process is analogous to multi-rate signal         processing. At the end of transform, we extract a large number         of static and dynamic features from each transformation space,         as well as higher-order linked attributes spanning multiple         transformation spaces in order to glean insights into disease         clustering, disease progression, and their interplay with the         consumer's psychosocial behavioral traits.     -   Inference engine 209: Knowing certain unobserved traits can be         quite useful in devising tailored intervention strategies. Let         x_(claims), x_(CBM), x_(SR), and x_(bio) represent the four data         sets as previously discussed. If knowing one's body mass index         (BMI) is desirable, one first builds modular predictive models         from the sub-population that has BMI data such that         P(BMI|x_(claims)), P(BMI|x_(CBM)), etc. constitute a feasible         set of models for predicting BMI conditioned upon having other         data assets. This model can be in the form of Bayesian networks,         regression or classification algorithms leveraging parametric         and non-parametric learning algorithms.     -   Flexible-dimension clustering 211: This is an iterative process         leveraging multiple fitness functions and predictive models as         part of clustering. This step generates a set of clusters for         each outcomes variable such that the output dispersion         compression is maximized for improved prediction accuracy.         -   1) For each outcomes variable, one performs feature             optimization to find a sufficient-statistics feature subset.         -   2) One performs clustering using k-means,             expectation-maximization (EM), and Kohonen's self-organizing             feature map. After clustering, there are N_(C) clusters for             each outcomes variable. For each cluster, one calculates the             dispersion σ_(i), i=1, . . . , N_(C) of each of the outcomes             distributions and compare it with the overall dispersion             σ_(T) from the entire population. The dispersion-compression             ratio (DCR) r_(i)=σ_(T)/σ_(i)>γ, where γ>1, is a             predetermined dispersion-compression threshold for accepting             the i^(th) cluster based on its ability to compress the             outcomes distribution. One creates a set of samples that             pass the DCR test.         -   3) For the samples that do not pass the first DCR test,             repeat steps 1-2 until there is no sample left or the number             of remaining samples is less than the minimum sample size.     -   Automatic model calibration 215: In real-world problems, data         characteristics remain rarely stationary over time. With process         200, step 213 determines whether training is needed to update         process 200 for new medical developments. For example,         introduction of new medical technologies and drugs, changes in         benefit plans and fee-reimbursement schedules, changing         demographics, and even macroeconomic cycles can affect data         characteristics. Built-into the automatic model calibration         algorithm 215 is a data-mismatch estimator that keeps track of         statistical parameterization of key data assets over overlapping         time frames and consumer clusters after removing secular trends,         e.g., medical-cost inflation. Model parameters are updated and         stored in model parameters database 217. During model         initialization and subsequent re-calibration, the following         takes place:         -   1) Perform preprocessing step 205, transform step 207,             inferring step 209, and flexible dimension clustering step             211         -   2) Feature optimization for each consumer cluster and             outcomes variable using combinatorial and stochastic             algorithms         -   3) Model performance tuning to find the point of diminishing             returns         -   4) Multiple-model combining     -   Multiple-model scoring 219: Once process 200 has been trained,         multiple-model scoring 219 is performed for input data 251-257.         One generates the following health scores:         -   1) Health scores as a function of current chronic conditions             and predicted disease progression         -   2) Behavior and lifestyle scores computed heuristically as a             function of reported, observed (medication adherence,             frequent ER visits, the level of interaction with             care-management nurses, etc.), and inferred behavior and             lifestyle attributes         -   3) Engagement scores as a function of reported, observed,             and inferred psychosocial and collaborative-filtering             parameters         -   4) Impact scores working in concert with             evidence-based-medicine (EBM) supercharger 300 and utility             functions associated with targets of opportunities and             derived from the impact-analysis engine         -   5) Conflict scores as a function of discrepancies between             reported and observed behavioral/lifestyle factors and             claims data         -   6) Cost scores for multiple future time periods in chronic             vs. acute categories         -   7) Clinical utilization scores in terms of inpatient,             emergency room/urgent care centers, medication, etc.     -   Adaptive hypermedia content generation 221: This module         generates a tailored report of 1-2 pages succinctly summarizing         current health conditions, likely future states, targets of         opportunities, action plan, and benefits with drilldown menu.

In accordance with an embodiment of the invention, process 200 provides outputs including:

-   -   Consumer-centric metadata for a comprehensive view (both tabular         and scientific visualization) of each consumer with appendages         linking consumer-centric metadata to various stakeholders to         facilitate stakeholder-centric data transformation     -   Health scores     -   Adaptive hypermedia content tailored to each consumer         Evidence-Based Medicine Supercharger

FIG. 3 shows a flow diagram for evidence-based medicine (EBM) supercharger 300 in accordance with an embodiment of the invention. From an EBM guideline or a medical journal article 351, evidence-based-medicine supercharger 300 generates a set of multidimensional inferred and observed utility functions, which is an essential ingredient in developing optimal resource allocation strategies. The utility function can be multidimensional at multiple levels of granularity in terms of patient or consumer clusters, leading to an M×N matrix, where M and N represent the number of utility components or objectives and the number of consumer clusters, respectively. For example, consumer clusters generated from the health-trajectory predictors may encompass the following groups: (1) those who are generally healthy from a claims perspective, but exhibit poor health habits in terms of high BMI and “couch-potato” characteristics; (2) those who suffer from chronic illnesses amenable from a lifestyle intervention, such as diabetes and cardiovascular disease; (3) people who have multiple co-morbid conditions, but one cannot find treatment-related claims records (N=3). From a segmented drilldown impact analyses of three intervention channels (Interactive Voice Response (IVR), health behavior coaching, and case management (M=3)), one determines that the most effective intervention channels for the three population clusters are (IVR, health behavior coaching), (health behavior coaching), (case management and health behavior coaching), respectively. The utility function is a 3×3 matrix, where each element x_(ij) contains a utility score or return on investment for the i^(th) intervention channel applied to the j^(th) consumer cluster.

In accordance with an embodiment of the invention, evidence-based-medicine supercharger 300 includes:

-   -   Input databases:         -   1) EBM database 317: It consists of EBM rules, taxonomy for             inducing rule parameters from medical journal, population             parameters, rule strength, mapping look-up tables that map             condition and drug names to ICD-9 and NDC, respectively, and             utility function. Population parameters encompass inclusion             and exclusion criteria. Rule strength is a function of             publication rank using a page-ranking algorithm, author             prestige based on the number of connections in the             publication network, journal prestige based on the number of             circulation, sample size, percentage of total cost affected,             longitudinal duration, and the number of corroborating             articles. The EBM taxonomy facilitates efficient induction             of EBM-rule parameters from an exemplary journal abstract as             shown in the Appendix. More algorithmic details will be             discussed in the processing-algorithm subsection.         -   2) Electronic Health Records (EHR) 203: This database             contains claims data 251, self-reported data 255, and             consumer behavior marketing (CBM) data 253.     -   Processing Algorithms         -   Text mining 301: The Appendix shows a semi-structured             abstract from an article published in the New England             Journal of Medicine. Instead of using a bag-of-words or             natural-language-processing feature vector and a Naïve Bayes             classifier to rank an abstract, one simply detects whether             an abstract reports an outcomes study or not. This is a much             easier problem and defers the strength-of-evidence             classification until after integrated outcomes analysis.             Next, one uses a combination of key words, tf*idf text             weights (in which the importance of a word is based on its             frequency of occurrence in a document and normalized by its             natural frequency of occurrence in a corpus) with stemming             and stop words, and distance measures from key words to fill             in the hierarchical tree EBM database fields in the areas             of:             -   1) Type of outcomes research             -   2) Patient characteristics: size, dropout rate (if                 available), characteristics in terms of inclusion and                 exclusion criteria, longitudinal duration, and trigger                 criteria             -   3) Reported results         -   The distance measures are necessary to leverage lexical             analysis to understand higher-level relations and concepts             between words in a sentence or a paragraph.         -   Automatic EBM rule induction 303: Given the EBM database             fields extracted from a medical journal, one uses secondary             look-up tables to map drug names, diagnoses, and procedures             onto NDC, ICD-9, CPT-4, and laboratory codes commonly used             in claims-payment systems.         -   Human-Computer Interface (HCI) for human confirmation 305:             The induced EBM rule along with the highlighted abstract is             presented to a clinician for final confirmation with or             without edit.         -   EBM population identification 307: One identifies potential             control and intervention populations using the inclusion,             exclusion, and trigger criteria. The presence or absence of             the trigger criteria assigns a patient to the intervention             or control group, respectively, provided that the patient             satisfies the inclusion and exclusion criteria.         -   Dual-space clustering 309: This step creates meaningful             consumer clusters that are homogeneous in the optimized             baseline-period-attribute-and-outcomes (y) vector space. The             baseline period equals the pre-intervention period of a             fixed duration             -   1) For each EBM guideline, one builds models that                 predict various outcomes metrics. Associated with each                 predictive model is an optimal feature subset (XεR^(N),                 where N is the optimal feature dimension) derived from a                 combination of stochastic and combinatorial optimization                 algorithms.             -   2) In the vector space spanned by X, one performs                 clustering using k-means, expectation-maximization (EM),                 and Kohonen's self-organizing feature map algorithms.                 After clustering, there are N_(C) clusters. For each                 cluster, one calculates the dispersion σ_(i), i=1, . . .                 , N_(C) of each of the outcomes distributions and                 compare it with the overall dispersion σ_(T) from the                 entire population. The dispersion-compression ratio                 (DCR) r_(i)=σ_(T)/σ_(i)>γ, where γ>1, is a predetermined                 dispersion-compression threshold for accepting the                 i^(th) cluster based on its ability to compress the                 outcomes distribution for more precision in applying EBM                 from an outcomes perspective. One creates a set of                 accepted samples for which clusters in X are                 sufficiently precise for performing integrated outcomes                 analysis. One selects the clustering algorithm that                 provides the highest DCR.             -   3) For the remaining population samples, perform feature                 optimization to derive a new optimal feature subset                 X^((k)). Compress X^((k)) into X_(c)                 (dim(X_(c))<<dim(X^((k)))) using linear discriminant                 analysis (LDA) and discretized outcomes metrics should                 they be continuous. Next, perform clustering in the                 vector space spanned by X_(c) and y. Prior to                 clustering, normalize the vector space so that mean and                 standard deviation of each component will be 0 and 1,                 respectively. The standard deviation of y can be higher                 to reflect its importance in determining clusters. Keep                 the clusters whose DCRs>1.             -   4) For the remaining clusters, repeat step iii until the                 number of remaining samples is below the minimum                 threshold, i.e., (k)→(k+1). The final remaining samples                 represent the final cluster.         -   Integrated outcomes analysis 313: For each cluster, perform             case-controlled impact analysis leveraging predictive and             propensity-score models to account for both regression to             the mean and selection bias. A comprehensive set of outcomes             metrics encompasses both observed and inferred variables.             For the inferred variables, we estimate individual and             cluster prediction accuracies so that we can assess the             level of statistical significance as a function of cluster             size and model accuracy.         -   Utility function generation 315: Finally we generate a set             of utility functions.             -   1) Two-dimensional marginal utility functions over                 individual outcomes metrics and population clusters             -   2) One-dimensional utility function over a composite                 outcomes metric with weights             -   3) Pareto Frontier set for multiple outcomes metrics                 based on a user-defined multi-objective function

Outputs of evidence-based-medicine supercharger 300 include:

-   -   Utility functions tailored to each stakeholder, a composite         outcomes metric, or multi-objective optimization or         Pareto-efficient plots     -   Outcomes metrics         Autonomous Healthcare Data Exploration System

FIG. 4 shows a flowchart for autonomous healthcare data exploration system 400 in accordance with an embodiment of the invention. Autonomous healthcare data exploration system 400 explores healthcare database to look for “interesting” relationships autonomously using various signal processing and data mining algorithms. There is often substantial hidden insight in healthcare data that can be discovered. Autonomous data exploration is sometimes associated with fraud detection. In healthcare, gaming or exploitation of loopholes in fee-reimbursement policies can be a serious problem, which has led to utilization management or medical necessity review by payers. For example, one study reports that 39% of physicians surveyed use at least one of the following three gaming methods:

1. Exaggerating the severity of patients' conditions

2. Changing patients' billing diagnoses

3. Reporting signs or symptoms that patients didn't have

Fraud detection has been around for over two decades in a myriad of forms. It typically looks for outliers or uses models learned from labeled training data to identify suspicious activities for human confirmation. The two most widely used areas are in credit-card and financial industries. The U.S. Securities and Exchange Commission (SEC) and research boutique firms pore through tick-by-tick financial data to look for anomalous trading patterns that can signal insider trading.

Just to illustrate the difficulty of transitioning commercial antifraud solutions to healthcare, the U.S. Government Accountability Office reports that instead of adopting commercially available antifraud software to Medicare use, the Health Care Financing Administration (HCFA) chose to enter into a multi-year agreement with the Los Alamos National Laboratory, citing numerous difficulties with adopting commercial software. Unfortunately, no such software—commercial or custom-built—is in widespread use today.

The focus on fraud pits one stakeholder against another when outright fraud is relatively rare, and a soft form of exploiting system loopholes is more common in healthcare. Therefore, there is a need for a more sophisticated and less demeaning system focused on learning hidden causal relations between treatment and health outcomes (both positive and negative) so as to gain the widest possible acceptance from all the stakeholders.

FIG. 4 shows the flowchart of autonomous healthcare data exploration system 400, which leverages multimode health-trajectory predictors along with a consumer-centric database 401. Autonomous healthcare data exploration system 400 includes the following components:

-   -   Inputs         -   Consumer-centric database (CCDB) 401 consisting of             membership, benefit-plan history, consumer-touch-point             history, claims, self-reported, consumer behavior marketing,             provider, and evidence-based medicine data         -   Autonomous knowledge database, which is empty in the             beginning, but will be populated with new and iteratively             refined knowledge     -   Processing         -   Projection 403: This step creates multiple projections of             CCDB 401 over time so that one has a complete view of all             that's happening to each consumer conditioned upon             slowly-changing lifestyle, behavior, and psychographic             parameters.         -   Overlapped frame feature extraction 405: From each time             frame of each projection space, one extracts an appropriate             number of summarization and dynamic features so that we can             track their trajectories over time.         -   Multimode health-trajectory predictors 407: Predictors 407             predict future states of one's health around disease             progression, engagement, and impact.         -   Past-future dynamic clustering 409: Clustering is performed             on the vector space spanned by the current set of features             and predicted attributes. In one embodiment of such a             system, the current set of features encompasses the             parameterization of current disease conditions, utilization             of medical resources, and lifestyle/health behavior.             Predicted attributes may include disease progression, the             level of impactability, and future cost. The key idea is to             cluster consumers based on both where they are today and             where they are likely to transition to in the future.         -   Anomalous cluster detection and merging 411: Within each             homogeneous cluster, one looks for outliers in joint and             marginal spaces. Depending on the outlier-population size             derived from each cluster, one merges outliers from multiple             similar clusters to improve statistical power and             significance.         -   Outcomes analysis 413: For each outlier cluster, one looks             for attributes with commonality and differences between             outliers and normal cases. This search for common and             uncommon attributes facilitates case-controlled outcomes             analysis with drilldown along with the understanding of             factors responsible for differences in outcomes.         -   Causal pathway analysis 415: For each anomaly case             identified, one uses a structural learning algorithm to             induce a Bayesian network structure. Next, one ensures that             causal parameters between control and test groups move in a             logical way.         -   GUI for human confirmation 419: Each discovered knowledge is             presented to a human expert for final confirmation and             inclusion into the autonomous knowledge discovery database             417.     -   Outputs provided by autonomous healthcare data exploration         system 400 include:         -   Extracted knowledge             Intelligent Health Benefit Design System

FIG. 5 shows an illustrative conceptual example of the optimal health benefit design in accordance with an embodiment of the invention. An intelligent benefit design system leverages ideas from consumer-understanding technologies, predictive modeling, impact analysis, and multi-objective optimization to design an individually tailored benefit product that balances the conflicting needs of moral hazard and social insurance by finding the acceptable ratio of profitability to subsidization for each product or plan configuration in a product bundle.

Element 515 in FIG. 5 shows a simplified two-dimensional efficient frontier in the two-dimensional space of premium and out-of-pocket (OOP) cost with an indifference curve. That is, higher premiums are generally associated with lower OOP costs and vice versa. An insurance company starts out with an initial set of product bundles 501. If the company introduces a new product for which no prior enrollment data is available, then the product enrollment distribution is estimated using adaptive conjoint learning and prediction 503. On the other hand, if product changes are evolutionary, then one can use prior enrollment data to develop and deploy predictive models to estimate the new product enrollment distribution given an initial set of product attributes 505. As part of designing an adaptive conjoint analysis (ACA) questionnaire, one leverages consumer marketing database or demographic database from the U.S. Census Bureau so that the questionnaire can be tailored to each consumer 507, 509.

The fundamental idea is to iterate the process of adjusting product attributes, estimating product enrollment distributions, and calculating economic parameters (projected profit/loss as well as the level of subsidization inherent in a medical insurance product) of each product bundle so that we achieve an acceptable trade off between social insurance and moral hazard. That is, while the young and healthy are supposed to subsidize the cost of insurance for the old and sick, there needs to be an element of personal responsibility in benefit design so that people with poor health habits and beneficiary mentality do not abuse the entire healthcare system to the detriment of all 511, 513. In short, benefit design must deal effectively with risk factors that can be mitigated within socially acceptable means. The plot labeled 517 shows the relationship between individual prediction accuracy measured in R-sq or R² and group prediction accuracy measured in predictive ratio (PR) mean (μ) and standard deviation (σ). Individual predictive accuracy becomes less important as group size increases as in employer or group underwriting. However, in clinical settings and predicting benefit enrollment, where adverse selection can occur frequently, individual predictive accuracy is of paramount importance.

In healthcare, benefit design, according to prior art, is typically carried out by linking historical utilization and cost data to various benefit parameters, such as co-pay, deductible, co-insurance, maximum out-of-pocket, limits on Health Savings Account/Flexible Spending Account (HSA/FSA), etc. Then a loading factor (margin) is computed for each plan design, which sets the premium for the plan. Depending on the premium differential between plans, subsidization factors are calculated such that a plan attractive to predominantly the healthy (high-deductible plans) may subsidize the cost of another plan that appeals primarily to the sick so that the concept of social insurance can be preserved in plan design.

An important consideration in benefit design is risk management. If benefit parameters are particularly attractive to a certain segment of population whose medical needs differ significantly from those of the general population, then such a plan has a high likelihood of attracting a biased population, which can lead to unexpected profit or loss depending on the direction of the bias. Unfortunately for health insurance companies, this phenomenon of biased population (called anti- or adverse selection) is not uncommon. The result is a cookie-cutter benefit design with a small number of selections so that the law of large numbers dominates the field.

More recently under the banner of consumer-directed health plan (CDHP), many payers started introducing high-deductible, low-premium plans. The theory of the case for CDHP is that high-deductible plans with some form of medical savings account will turn beneficiary-mentality patients into sophisticated healthcare consumers. Unlike other consumer industries, healthcare consumers may have hard time correlating actual high-quality care with a perceived one of at least based on RAND's quality metrics. Furthermore, the initial thrust of CDHP was to attract the cream-of-the-crop population from employers offering plans from multiple payers. That is, nimble new-to-the-market payers introduced CDHP products to employers desperate to cut soaring health benefit costs. The end result was that dinosaur payers were saddled with the undesirable segment of the population, hurting their bottom line.

Studies suggest that while the young and healthy are potential winners of CDHP, their opportunities for savings are limited because of restrictions in plan design, such as portability and investment. Results of post-CDHP health-resource utilizations and costs suggest mixed results with no clear trend. Perhaps mixed results are not surprising given the ambiguity of the theory of the case.

Perhaps the biggest shortcoming of the current health plan design is that few incorporate innovative design parameters, such as consumer-engagement strategies, incentives for lifestyle changes, and fun aspects in linking validated evidence-based-medicine guidelines, nutrition and exercise to health. Our design approach leverages the estimation of a consumer-preference function and projected utility functions derived from the impact analysis engine to move away from a cookie-cutter design and towards a tailored plan design that impacts health behavior change.

For new product launch 501, one first proceeds with adaptive conjoint questionnaire (ACQ) 503 that is designed to minimize the number of questions leveraging predictive questionnaire construction. From ACQ responses, one can estimate a consumer preference function at an individual level. From a pool of initial product bundles with preset features, one estimates the overall enrollment distribution for a group (i.e., an employer). From the overall enrollment distribution and the outputs of multimode health-trajectory predictors, one computes profit/loss for each product and generate a three-dimensional picture of profit/loss and compressed two-dimensional objectives (i.e., minimize premium and out-of-pocket or OOP expense) as shown in relationships 515 and 517. This picture will provide visual insights to facilitate the understanding of Pareto-efficient design parameters, which can lead to the reconfiguration of product features. This process of enrollment prediction and product reconfiguration is iterative until the incremental change in product-feature reconfiguration is below an acceptable threshold.

After the product launch, one starts with a fresh data set, which represents the actual product selection behavior by consumers. Unlike in conjoint analysis, one does not have information on exactly which products consumers traded off before making product-selection decisions. One has the following information on consumers and their product-selection behavior:

1. Demographics and behavior marketing (x_(demo), x_(cbm))

2. Prior product selection (x_(pps)), which doesn't exist for new consumers

3. Current product selection

The task at hand is to estimate a revised consumer preference function using real data. Let y and w denote the product-selection behavior and product features, respectively. Then, the estimation task is as follows: ŷ=f(x _(demo) ,x _(cbm) ,x _(pps) ,w,D(w,y)), where D(w,y) is a distance function between w and y, and f(·) can be estimated using parametric or nonparametric learning algorithms. Any differences between the conjoint and real-data models are stored in a database for continuous model adaptation and learning. More complex design with incentives requires utility functions associated with incentives from the impact-analysis engine. After estimating the consumer-preference function, there is a secondary step of identifying intervention opportunities given the characteristics of consumers choosing each product bundle. Based on utility functions and the outputs of the multimode health-trajectory predictors, the remaining task is to design an incentive program within each product bundle that will encourage high-risk members to participate in the program.

FIG. 6 shows an example of Markov modeling of assessing a target of opportunity in accordance with an embodiment of the invention. Markov model 600 shows a disease progression related to diabetes. Markov model 600 shows the probability of transitioning from one disease state to another disease state based on whether the consumer obtains a prescribed treatment. Additionally, disease states may depend on observed behavioral/lifestyle factors including the attributes of the consumer. Attributes may include the category of life style (e.g., “coach-potato”) and level of education of the consumer. The type of treatment and the efficacy of the treatment may depend on the consumer's attributes.

With state 601, a consumer, who is a “couch-potato,” is determined to be a pre-diabetic. As determined by intervention opportunity finder 103 (as shown in FIG. 1), there is a probability p_(1a) 609 a of the consumer becoming a diabetic (state 603) without any treatment and a probability p₁ 609 b if the consumer received a prescribed treatment (treatment_(—)1). For example, EBM supercharger 300 may determine that the consumer can substantially reduce the probability of becoming a diabetic with a proper diet and exercise regime under the supervision of a dietician and/or exercise coach.

When the consumer becomes a diabetic, there is a probability of developing coronary artery disease (corresponding to state 605). The corresponding treatment_(—)2 (as determined by EBM supercharger) may be more radical than treatment_(—)1. For example, treatment_(—)1 may include one or more prescribed drugs that are typically more costly than providing a dietician and/or exercise coach. (In general, as a disease progresses, the associated costs increase.) The probability of a diabetic developing coronary arterial disease without treatment is p_(2a) 611 a and p₂ 611 b with treatment.

In accordance with Markov model 600, once a consumer has developed coronary arterial disease, the consumer may further develop renal failure and/or congestive heart failure (state 607). The probability of developing renal failure/congestive failure is p_(3a) 113 a without treatment is and p₃ 611 b with treatment.

Markov model 600 may include states based on different attributes of a consumer. For example, state 615 is associated with the consumer having a physically active life style. Consequently, the transition probability of disease progression is typically smaller than a consumer having has a sedentary lifestyle (corresponding to state 601, in which a consumer is classified as a “coach-potato).

Exemplary Scenario

Sarah is a 45-year-old mother of two children, overweight, pre-diabetic, being treated for hypertension and hyperlipidemia. At work, she needs to enroll in a health benefit plan since her employer switched to a new payer, Global Health. In accordance with an embodiment of the invention, the following scenario that a consumer experiences.

-   -   Enrollment: Sarah is first given a combination of Predictive         Health Risk Assessment (PHRA) interspersed with Adaptive         Conjoint Analysis (ACA) questions. Even without single claims,         PHRA calculates future health trajectories and guides Sarah         through the benefit selection process based on an adaptive         questionnaire tree designed to minimize the number of questions         while maximizing predictive accuracy. She ends up selecting an         HMO plan with various incentives for staying healthy. Impact         analysis engine provided ROI's associated with incentives for         consumers who fit Sarah's profile. She is given an instant         analysis of her current health, likely health trajectories, and         what she can do to prevent unpleasant outcomes. An interactive         goal setting wraps up her first-day consumer experience with GH.         Health trajectory predictors are based on PHRA/ACA questions, in         which the optimal benefit design is part of resource allocation         management (RAM). (With prior art, Sarah is typically given a         list of traditional HMO, PPO, and Indemnity plans with a limited         number of choices in deductibles, co-pays, and premium with         health savings accounts.)     -   At-risk member identification: By virtue of PHRA, Sarah has         already been identified as an at-risk member who can benefit         from intervention. PHRA lists diabetes as a major risk factor         given her current conditions, BMI, and lifestyle parameters         inferred from external consumer behavior data obtained from         Experian for a specific purpose of improving health guidance,         not premium setting. Given her status, she gets a VAT call         tailored to her situation, along with a two-page feedback/action         plan letter based on her responses to the PHRA questionnaire all         during the first week as part of a welcoming package. The         Integrated Health Management Platform supports this function         with health trajectory predictors, intervention opportunity         finder; and RAM. (With prior art, since Sarah is a new member,         GH must wait for claims data to accumulate before running a         predictive model that predicts 12-month future cost. Because of         claims lag, the typical wait time is 6 months.)     -   Maintenance: Based on earlier communications, Sarah understands         what to do. She takes PHRA frequently to report her progress and         to see if her health scores are improving. Upon meeting her         first goal of losing 10 lbs in 4 weeks and improving her health         scores by 10%, GH sends her a USB pedometer. Now she uses it to         keep track of her activity level daily, uploading to her         personal Web portal at GH activity data, which provides         additional data points to the IHM Platform in order to improve         guidance for Sarah. Meanwhile the IHM Platform is exploring         healthcare database autonomously, looking for patterns that         precede low-to-high or high-to-low transitions so that it can         update its knowledge database. Furthermore, it is constantly         monitoring the relationship between intervention and outcomes to         ensure that every member gets the best possible touch points to         maximize population health using both high-tech and human         interventions. The multimode health-trajectory predictors         perform predictions both on a regular basis and asynchronously         (event-driven). All IHM components work seamlessly to make this         happen. (With prior art, not knowing the full extent of her risk         factors, she may live her life as she normally does. One day,         she feels chest pain and goes to ER. Upon examination, they find         out that she needs heart bypass. Further blood test shows her         blood glucose level at 175 mg/dl, which makes her a diabetic,         further complicating her recovery. About 3 months after her         bypass surgery, GH finally has her claims data in an electronic         data warehouse. The indigenous PM now flags her as a high-risk         member—a clear case of regression to the mean and fixing the         door after a cow has already left. A nurse calls her to inquire         if anything can be done to help her.)         Computer Implementation

FIG. 7 shows computer system 1 that supports an integrated health management platform (e.g., IHM platform 100 as shown in FIG. 1) in accordance with an embodiment of the invention. Elements of the present invention may be implemented with computer systems, such as the system 1. Computer system 1 includes a central processor 10, a system memory 12 and a system bus 14 that couples various system components including the system memory 12 to the central processor unit 10. System bus 14 may be any of several types of bus structures including a memory bus or memory controller, a peripheral bus, and a local bus using any of a variety of bus architectures. The structure of system memory 12 is well known to those skilled in the art and may include a basic input/output system (BIOS) stored in a read only memory (ROM) and one or more program modules such as operating systems, application programs and program data stored in random access memory (RAM).

Computer 1 may also include a variety of interface units and drives for reading and writing data. In particular, computer 1 includes a hard disk interface 16 and a removable memory interface 20 respectively coupling a hard disk drive 18 and a removable memory drive 22 to system bus 14. Examples of removable memory drives include magnetic disk drives and optical disk drives. The drives and their associated computer-readable media, such as a floppy disk 24 provide nonvolatile storage of computer readable instructions, data structures, program modules and other data for computer 1. A single hard disk drive 18 and a single removable memory drive 22 are shown for illustration purposes only and with the understanding that computer 1 may include several of such drives. Furthermore, computer 1 may include drives for interfacing with other types of computer readable media.

A user can interact with computer 1 with a variety of input devices. FIG. 7 shows a serial port interface 26 coupling a keyboard 28 and a pointing device 30 to system bus 14. Pointing device 28 may be implemented with a mouse, track ball, pen device, or similar device. Of course one or more other input devices (not shown) such as a joystick, game pad, satellite dish, scanner, touch sensitive screen or the like may be connected to computer 1.

Computer 1 may include additional interfaces for connecting devices to system bus 14. FIG. 7 shows a universal serial bus (USB) interface 32 coupling a video or digital camera 34 to system bus 14. An IEEE 1394 interface 36 may be used to couple additional devices to computer 1. Furthermore, interface 36 may configured to operate with particular manufacture interfaces such as FireWire developed by Apple Computer and i.Link developed by Sony. Input devices may also be coupled to system bus 114 through a parallel port, a game port, a PCI board or any other interface used to couple and input device to a computer.

Computer 1 also includes a video adapter 40 coupling a display device 42 to system bus 14. Display device 42 may include a cathode ray tube (CRT), liquid crystal display (LCD), field emission display (FED), plasma display or any other device that produces an image that is viewable by the user. Additional output devices, such as a printing device (not shown), may be connected to computer 1.

Sound can be recorded and reproduced with a microphone 44 and a speaker 66. A sound card 48 may be used to couple microphone 44 and speaker 46 to system bus 14. One skilled in the art will appreciate that the device connections shown in FIG. 7 are for illustration purposes only and that several of the peripheral devices could be coupled to system bus 14 via alternative interfaces. For example, video camera 34 could be connected to IEEE 1394 interface 36 and pointing device 30 could be connected to USB interface 32.

Computer 1 can operate in a networked environment using logical connections to one or more remote computers or other devices, such as a server, a router, a network personal computer, a peer device or other common network node, a wireless telephone or wireless personal digital assistant. Computer 1 includes a network interface 50 that couples system bus 14 to a local area network (LAN) 52. Networking environments are commonplace in offices, enterprise-wide computer networks and home computer systems.

A wide area network (WAN) 54, such as the Internet, can also be accessed by computer 1. FIG. 7 shows a modem unit 56 connected to serial port interface 26 and to WAN 54. Modem unit 56 may be located within or external to computer 1 and may be any type of conventional modem such as a cable modem or a satellite modem. LAN 52 may also be used to connect to WAN 54. FIG. 7 shows a router 58 that may connect LAN 52 to WAN 54 in a conventional manner.

It will be appreciated that the network connections shown are exemplary and other ways of establishing a communications link between the computers can be used. The existence of any of various well-known protocols, such as TCP/IP, Frame Relay, Ethernet, FTP, HTTP and the like, is presumed, and computer 1 can be operated in a client-server configuration to permit a user to retrieve web pages from a web-based server. Furthermore, any of various conventional web browsers can be used to display and manipulate data on web pages.

The operation of computer 1 can be controlled by a variety of different program modules. Examples of program modules are routines, programs, objects, components, and data structures that perform particular tasks or implement particular abstract data types. The present invention may also be practiced with other computer system configurations, including hand-held devices, multiprocessor systems, microprocessor-based or programmable consumer electronics, network PCS, minicomputers, mainframe computers, personal digital assistants and the like. Furthermore, the invention may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote memory storage devices.

In an embodiment of the invention, central processor unit 10 determines health trajectory predictors from HRA data 151, claims data 153, and CBM data 155 (as shown in FIG. 1), which are obtained through LAN 152 and WAN 154. Central processor unit 10 may also provide the functionalities of intervention opportunity finder 103, resource allocation manager 105, and impact analysis engine 107. Consequently, central processor unit 10 may provide a target of opportunity for a consumer from evidence-based medicine (EBM) guidelines or medical journals 351 (as shown in FIG. 351). EBM guidelines (corresponding to EBM database 317) and electronic health records (EHR) (corresponding to EHR database 203) may be retrieved from hard disk drive 18.

As can be appreciated by one skilled in the art, a computer system with an associated computer-readable medium containing instructions for controlling the computer system may be utilized to implement the exemplary embodiments that are disclosed herein. The computer system may include at least one computer such as a microprocessor, a cluster of microprocessors, a mainframe, and networked workstations.

While the invention has been described with respect to specific examples including presently preferred modes of carrying out the invention, those skilled in the art will appreciate that there are numerous variations and permutations of the above described systems and techniques that fall within the spirit and scope of the invention as set forth in the appended claims. 

1. A computer-implemented method comprising: selecting a set of health benefit products including a new health benefit product for which no prior enrollment data is available, each health benefit product in the set having different product attributes; receiving a response from a member of a group of consumers, the response being responsive to a questionnaire; predicting, from the member's response to the questionnaire, a preferred health benefit product chosen by the member from the set of health benefit products; predicting, from another member of the group's response to the questionnaire, a preferred health benefit product chosen by the other member from the set of health benefit products; estimating from the preferred health benefit plans, an overall predicted enrollment distribution for the group, from among the health benefit products of the set; determining, by one or more computers, an economic return for each health benefit product in the set of health benefit products, based on the overall predicted enrollment distribution and information referencing a predicted, future health trajectory of the member, wherein the economic return is reflected in a ratio of a projected profitability to a level of subsidization for each health benefit product; adjusting the product attributes of the health benefit products in the set until a minimum economic objective is obtained; and when the minimum economic objective is obtained, offering the set of health benefit products to the group of consumers.
 2. The method of claim 1, wherein the questionnaire comprises an Adaptive Conjoint Questionnaire (ACQ).
 3. The method of claim 1, wherein estimating the overall predicted enrollment distribution for the group further comprises estimating, for each individual member of the group, a consumer preference function.
 4. The method of claim 1, further comprising: determining that a difference between the ratio of the projected profitability to the level of subsidization of the set of health benefit products, and the ratio of a projected profitability to a level of subsidization of a different set of health benefits products, is below the acceptability threshold.
 5. The method of claim 1, wherein at least one health benefit product in the set includes a lifestyle change incentive.
 6. The method of claim 5, wherein the lifestyle change incentive comprises an incentive for altering nutrition or exercise habits.
 7. A system comprising: one or more computers; and a computer-readable medium coupled to the one or more computers having instructions stored thereon which, when executed by the one or more computers, cause the one or more computers to perform operations comprising: selecting a set of health benefit products including a new health benefit product for which no prior enrollment data is available, each health benefit product in the set having different product attributes; receiving a response from a member of a group of consumers, the response being responsive to a questionnaire; predicting, from the member's response to the questionnaire, a preferred health benefit product chosen by the member from the set of health benefit products; predicting, from another member of the group's response to the questionnaire, a preferred health benefit product chosen by the other member from the set of health benefit products; estimating from the preferred health benefit plans, an overall predicted enrollment distribution for the group, from among the health benefit products of the set; determining an economic return for each health benefit product in the set of health benefit products, based on the overall predicted enrollment distribution and information referencing a predicted, future health trajectory of the member, wherein the economic return is reflected in a ratio of a projected profitability to a level of subsidization for each health benefit product; adjusting the product attributes of the health benefit products in the set until a minimum economic objective is obtained; and when the minimum economic objective is obtained, offering the set of health benefit products to the group of consumers.
 8. The system of claim 7, wherein the questionnaire comprises an Adaptive Conjoint Questionnaire (ACQ).
 9. The system of claim 7, wherein estimating the overall predicted enrollment distribution for the group further comprises estimating, for each individual member of the group, a consumer preference function.
 10. The system of claim 7, wherein the operations further comprise: determining that a difference between the ratio of the projected profitability to the level of subsidization of the set of health benefit products, and the ratio of a projected profitability to a level of subsidization of a different set of health benefits products, is below the acceptability threshold.
 11. The system of claim 7, wherein at least one health benefit product in the set includes a lifestyle change incentive.
 12. The system of claim 11, wherein the lifestyle change incentive comprises an incentive for altering nutrition or exercise habits.
 13. A non-transitory computer readable storage medium encoded with a computer program, the program comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising: selecting a set of health benefit products including a new health benefit product for which no prior enrollment data is available, each health benefit product in the set having different product attributes; receiving a response from a member of a group of consumers, the response being responsive to a questionnaire; predicting, from the member's response to the questionnaire, a preferred health benefit product chosen by the member from the set of health benefit products; predicting, from another member of the group's response to the questionnaire, a preferred health benefit product chosen by the other member from the set of health benefit products; estimating from the preferred health benefit plans, an overall predicted enrollment distribution for the group, from among the health benefit products of the set; determining an economic return for each health benefit product in the set of health benefit products, based on the overall predicted enrollment distribution and information referencing a predicted, future health trajectory of the member, wherein the economic return is reflected in a ratio of a projected profitability to a level of subsidization for each health benefit product; adjusting the product attributes of the health benefit products in the set until a minimum economic objective is obtained; and when the minimum economic objective is obtained, offering the set of health benefit products to the group of consumers.
 14. The non-transitory computer readable storage medium of claim 13, wherein the questionnaire comprises an Adaptive Conjoint Questionnaire (ACQ).
 15. The non-transitory computer readable storage medium of claim 13, wherein estimating the overall predicted enrollment distribution for the group further comprises estimating, for each individual member of the group, a consumer preference function.
 16. The non-transitory computer readable storage medium of claim 13, further comprising: determining that a difference between the ratio of the projected profitability to the level of subsidization of the set of health benefit products, and the ratio of a projected profitability to a level of subsidization of a different set of health benefits products, is below the acceptability threshold.
 17. The non-transitory computer readable storage medium of claim 13, wherein at least one health benefit product in the set includes a lifestyle change incentive.
 18. The non-transitory computer readable storage medium of claim 17, wherein the lifestyle change incentive comprises an incentive for altering nutrition or exercise habits.
 19. A computer-implemented method comprising: selecting a set of health benefit products including a new health benefit product for which no prior enrollment data is available, each health benefit product in the set having different product attributes; submitting a questionnaire to at least a portion of a group of consumers; estimating, from the consumers' responses to the questionnaire, an overall predicted enrollment distribution for the group, from among the health benefit products of the set; calculating a projected profitability and a level of subsidization associated with the set of health benefit products based on the overall predicted enrollment distribution and information referencing predicted, future health trajectories of the group of consumers; calculating a ratio of the projected profitability to the level of subsidization for the set of health benefit products; determining, by one or more computers, whether the difference between the ratio of the projected profitability to the level of subsidization of the set of health benefit products, and the ratio of projected profitability to a level of subsidization of a different set of health benefits products, is below an acceptability threshold; and when determining that the difference between the ratio of the projected profitability to the level of subsidization of the set of health benefit products, and the ratio of the projected profitability to the level of subsidization of the different set of health benefits products, is below the acceptability threshold, offering the set of health benefit products to the group of consumers. 